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Privacy Policy

ARK AUTOMOTIVE LIMITED collects, processes, and stores the information and personal data you submit to our website in relation to verifying your identity, sending you newsletters, managing our relationship with you, contacting you, including for marketing, customer satisfaction surveys, and otherwise for request fulfilment, analysis and research to help us to improve our products and services, to perform credit checks to support your application of finance with the finance provider, for service request fulfilment requests.


All processing activities shall be carried out in accordance with your individual rights as defined by the European Union’s General Data Protection Regulation.


Please note that by submitting information about yourself through our website, you are agreeing for ARK AUTOMOTIVE LIMITED to process and store that data. This data shall be stored only for the duration of the previously outlined purpose for collection. We never store or process your data longer than we need to, and we do not use your data for any purpose other than those you have agreed to.


The data you submit to our website will never be shared with or transferred to a third-party organisation. The following partners are exempt from this policy as they assist My Car Import, Trent Lane, Castle Donington, Derbyshire, UK DE74 2PY, VAT Number: 195 8246 63, The Driver and Vehicle Licensing Agency, any law enforcement agency, court, regulator, government authority. In processing your personal data and delivering its services, to fulfil your order, and vehicle registration purposes, offer you aftersales services and comply with the law.


You reserve the right to request ARK AUTOMOTIVE LIMITED to update your personal data at any time. You can also request information about your personal data, withdraw your consent for us to process your information, or request a transfer or deletion of your data.

ARK AUTOMOTIVE LIMITED is the designated data controller for ARK AUTOMOTIVE LIMITED and is committed to upholding our commitments to protect the rights of individuals under legislation outlined within the Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

ARK AUTOMOTIVE LIMITED has an appointed data protection officer to assist us in upholding our commitment to individual rights. Our data protection officer can be contacted both through our website, and as well as by post 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM.

ARK AUTOMOTIVE LIMITED only uses personal data for the reasons which we have collected. We will only ever use your personal data for another reason if we reasonably consider another purpose in which to use that data which is compatible with the original reason in which the data was collected.

If we are required to make such a decision, we will always notify you. We may also, at times be required by law to process your personal data without your knowledge.

To find out more about the reasoning behind any decision ARK AUTOMOTIVE LIMITED has made to process your data for a new purpose, get in touch.


You may receive marketing communications from ARK AUTOMOTIVE LIMITED if you have:

  • Requested information from us

  • Purchased goods or services from us

  • Provided us with explicit consent for us to send you marketing communications

  • Not opted out of receiving marketing communications

We will always ask for your consent before we share your personal data with any third parties. You can ask us or any relevant third parties to cease sending you marketing communications at any time by contacting us. You should send relevant requests to our customer service on our website.

Please note that if you opt out of receiving marketing communications from ARK AUTOMOTIVE LIMITED, your personal data may still be retained as it relates to the provision or purchase of a product and/or service, warranty registration, or other transactions.


ARK AUTOMOTIVE LIMITED may be required to share your personal data with carefully selected third parties for the identified processing purposes. These third parties may include:

  1. IT or system administration services providers

  2. Professionals providing banking, legal, accounting, consultancy, and/or insurance services.

  3. Government regulators based in the United Kingdom and other relevant jurisdictions

  4. HM Revenue & Customs

  5. My Car Import, Trent Lane, Castle Donington, Derbyshire, UK DE74 2PY, VAT Number: 195 8246 63

  6. Any existing or future third parties to which ARK AUTOMOTIVE LIMITED may sell, transfer or merge aspects of our business or assets

All third parties to which we transfer data are required to respect your personal data, keep it secure and process it only for the specified purposes for which it has been collected. Third parties will only ever receive or process your data with our explicit permission.


ARK AUTOMOTIVE LIMITED respects your rights. We fully observe your right to access your personal data, to object to the processing of personal data, or to erase, restrict, rectify, or port your personal data. Relevant requests can be made to ARK AUTOMOTIVE LIMITED at 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM. Visit us online at for further details relating to your individual rights.


ARK AUTOMOTIVE LIMITED has implemented a series of security measures to make sure that your personal data is protected from accidental loss, unauthorised access, alteration, or disclosure. ARK AUTOMOTIVE LIMITED limits access to your data only to those employees, agents, contractors, or other third parties with a legitimate reason to access that information. Those individuals or organisations will only ever process or access your personal data upon our explicit instructions. They are subject to a duty of confidentiality.


If you are not happy with how your personal data has been processed, you should contact ARK AUTOMOTIVE LIMITED in the first instance by using the contact details listed above. If ARK AUTOMOTIVE LIMITED is unable to satisfy your concerns, you have the right to apply to the Information Commissioner’s Office for a resolution.


You can contact the Information Commissioner’s Office at the following address:


Information Commissioner’s Office

Wycliffe House

Water Lane





Frequently Asked Questions

Who is using my data?


What is my data being used for?

ARK AUTOMOTIVE LIMITED stores and processes data to help us maintain your account, process and store transaction details, offer customer support, send system updates and send offer details.

What will happen to my data?

ARK AUTOMOTIVE LIMITED may use your data to send you information, updates and offers we think you’ll be interested in.

What data will be kept and stored?

ARK AUTOMOTIVE LIMITED stores registration details, transaction details, usage information and any information about your web preferences on our website.

What data will be shared with others?

We only share your data with regulators or government bodies if requested.

How long will my data be kept for?

ARK AUTOMOTIVE LIMITED will store your data for a period of RETENTION PERIOD after your last attempted login. After this period, your account will be deleted. You can request your account to be delete at any time.

Who will be able to access my data?

ARK AUTOMOTIVE LIMITED will never sell or share your data to any third-party, unless you grant us your explicit permission to do so.

How will my data be kept and made secure?

ARK AUTOMOTIVE LIMITED stores your data on secure servers that are based in the UK. Data is processed in the UK, and we use standard industry security protocols.


There will be times when ARK AUTOMOTIVE LIMITED and its employees must retain and/or delete personal data in line with its legal obligations.


For the purposes of this data retention and erasure policy, ‘personal data’ can be defined as any identifying information as it relates to an individual. We never keep personal data for longer than is necessary for the purpose in which that data was collected. All personal data as defined within the following categories should be deleted based upon this retention and erasure schedule:



Retention period

Data relating to customer devices

2 years after the account is closed

Data relating to use of our company website

2 years after the account is closed

Any data collected when registering with our website

2 years after the account is closed

Data collected and submitted as part of any profile creation processes

2 years after the account is closed

Data submitted for the purpose of subscribing to email marketing activities

Indefinitely (or until customer unsubscribes)

Data submitted as part of online service delivery


Data relating to any subscriptions

2 years after the account is closed

Data posted in a public area on our company website

2 years after the post

Data contained in communications sent through the website

2 years after contact

Any other personal data

2 years after contact


ARK AUTOMOTIVE LIMITED reserves the right to retain any and all documents (both electronic and print) containing personal data to the extent our company is required by law to do. We will also retain documents containing personal data if we have reason to believe said documents could be relevant to legal proceedings, or to establish and/or exercise our own legal rights.


Our company will organise backups of our database and all of the electronic data held within our company server(s). Backup activities should include all data that relates to current users or customers, alongside any document or dataset relating to one of the aforementioned reasons as outlined within this data retention and erasure policy. ARK AUTOMOTIVE LIMITED does this to ensure that lost information can be retrieved within one year, as and where needed.


Privacy Notice

Date: 01.12.2023


ARK AUTOMOTIVE LIMITED takes your privacy seriously. That is why we will only use your personal information to provide you with the products and services you have requested, as well as to administer your account. We will not sell or share your information with third parties you grant us explicit permission to do so, and we will never use your personal data for any reason other than the reasons described within this policy.

About our privacy policy

Our privacy policy outlines your relationship with our company and explains in detail how we use the information that you provide us with.



ARK is the trading name of ARK AUTOMOTIVE LIMITED, which is registered in the United Kingdom and registered with the UK’s Information Commissioner’s Office under the Data Protection Act 2018. Our data controller is ARK AUTOMOTIVE LIMITED, and we encourage you to get in touch with any questions you may have about ARK AUTOMOTIVE LIMITED.


You can reach us by:


Changing your preferences

If you’d like to change your web, contact, or marketing preferences, you can do so at any time. Simply contact us at our customer service on our website to request the necessary amendments.

How we do business

ARK AUTOMOTIVE LIMITED is committed to upholding and maintaining your personal rights. We operate our business in line with the European Union’s General Data Protection Regulation and observe your rights to change or withdraw your opt-in options at any time. As part of our ongoing commitment to upholding your rights, ARK AUTOMOTIVE LIMITED will also extend advice on how you can issue formal complaints to relevant authorities, such as the Information Commissioner’s Office.

Sensitive data

ARK AUTOMOTIVE LIMITED does not collect any sensitive data about you. Sensitive data refers to (but is not limited to) information about your race or ethnic background, religious or political affiliations, trade union affiliations, sexual orientation, criminal background or health background.

Who our privacy policy applies to

This privacy policy has been developed to inform users of ARK AUTOMOTIVE LIMITED how we use their data. ARK AUTOMOTIVE LIMITED is an electric vehicle seller, and we need to process the data of individuals to offer our products and/or services. Bearing that in mind, our privacy policy applies to any and all individuals registered with us as a user, customer, administrator, or in any other capacity.

What information this policy applies to

There is a lawful basis for processing your data, and this section of our privacy policy outlines how this applies to the personal information you provide us with or allow us to collect.

The information this policy applies to includes information that you:

  • Provide as part of any registration process

  • Provide as part of any campaign creation activity

  • Provide in the form of numerical data, metadata, or communications

  • Give us as part of our ongoing relationship


This policy also applies to information that we:


  • Collect relating to how you interact with our website

  • Must process to complete purchases and other transactions


Please note that when you submit personal data on our website, you are giving ARK AUTOMOTIVE LIMITED your explicit consent that we can use that data in line with our privacy policy.


After giving ARK AUTOMOTIVE LIMITED your consent, you are free to amend your consent or withdraw your consent at any time. You have the right to object to the processing of your data. To opt-out, change your preferences or revoke your consent, simply contact us from our customer service on our website.

Data processing and storage

ARK AUTOMOTIVE LIMITED collects and stores data in the UK. We will store your data for a period of RETENTION PERIOD after your last recorded login attempt unless otherwise noted and explicitly stated.

ARK AUTOMOTIVE LIMITED stores data relating to transactions, payments, and orders for a period of up to seven years. This period may be extended under certain circumstances as part of our ongoing commitment to comply with UK and international law.

We use carefully selected and recognised third-parties to help us take payments, provide commerce services and manage company accounts. Some of these third-parties may operate outside the European Union.

ARK AUTOMOTIVE LIMITED may process your data based on more than one legal ground.

Circumstances under which we may be required to process your data under more than one legal ground may include:


Data type

Legal basis

Customer registration

Identity and contact information

To carry out a contract we’ve made with you

Processing and/or delivering your order

Identity, contact information, financial information, financial and transactional data

To carry out a contract we’ve made with you and to exercise our legitimate interests to recover debts owed

To manage our customer relationship with you

Identity, contact information, marketing and communications preferences

To carry out a contract we’ve made with you, to comply with legal obligations and to exercise our legitimate interests to keep our records updated


Marketing and communications

ARK AUTOMOTIVE LIMITED may send you marketing communications if you have given us your contact details and opted-in to marketing communications.


You can opt-out of these marketing communications and manage your preferences at any time.

Our company obligations

As a data controller, ARK AUTOMOTIVE LIMITED is legally responsible for the data you provide us with. In honouring that responsibility, we pledge to uphold our commitments under GDPR and the Data Protection Act 2018.


We will only ever use your data:


  • In ways that are both fair and legal

  • As described within this policy

  • In ways that are necessary for the purposes described


In addition, ARK AUTOMOTIVE LIMITED processes the personal data you submit to us or we collect as a data processor. As part of this role, ARK AUTOMOTIVE LIMITED takes all necessary precautions to secure the personal data we collect, process and store.


We may occasionally use the data you provide us with for marketing, relationship management or account management activities. These activities are designed to ensure you have adequate information about other products and/or services we offer, that we have reason to believe you may be interested in. You have the right to opt-out of these activities at any time.





ARK AUTOMOTIVE LIMITED never shares your personal data with third-parties unless those parties have been explicitly mentioned within our privacy statement.

Our security

As part of our ongoing commitment to GDPR, ARK AUTOMOTIVE LIMITED will report any security breaches or attempted breaches to the relevant authorities within 24 hours. We will subsequently contact all those affected by the breach within 72 hours of its occurrence.

Legitimate interests

As part of the Data Protection Act 2018, ARK AUTOMOTIVE LIMITED observes the right to share selected information with third-parties that use data for non-marketing purposes. This could include (but is not limited to) organisations that provide credit assessments, identification services and fraud prevention activities.

Contact us

ARK AUTOMOTIVE LIMITED is committed to upholding your rights. If you have any questions, comments or concerns about this privacy policy or wish to exercise your rights in relation to your personal data, please contact us at ARK AUTOMOTIVE LIMITED.

We will process any request within 20 days. Subject Access Requests are normally performed free of charge, but we may need to charge individuals for excessive or unreasonable data requests.

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